Saturday 12 November 2011

The Siloing Idea

siloing ... variant of silo ... definition: noun pl. silos ... an airtight pit or tower in which green fodder is preserved OR  a large, underground facility for the control, storage, and launching of a long-range ballistic missile ... transitive verb siloed, siloing ... to store in a silo

Sage Lewis in the context of the Internet writes: "Siloing is the idea of only linking out to other pages on your site and other outside resources that relate to that specific category or topic. So, if you had a cherry ice cream cone page, you would only link to resources discussing cherry ice cream cones. Information about chocolate ice cream cones and ice cream sundaes would either not be linked to or would be linked to using the no follow tag"

Silo effect ... "As of 2010 the phrase "silo effect", popular in the business and organizational communities, refers to a lack of communication and common goals between departments in an organization. It is the opposite of systems thinking in an organization. The silo effect gets its name from the farm storage silo; each silo is designated for one specific grain ... A lack of communication causes departmental thinking to lack ideas from other departments. A notable example of the silo effect in the real world is the beer distribution game, whose goal is to meet customer demand for cases of beer, through a multi-stage supply chain with minimal expenditure on back orders and inventory. Communication is against the rules so feelings of confusion and disappointment are common." ...  a kind of pejorative expression that is useful for describing the absence of operational reciprocity ... derived variants are "silo thinking", "silo vision", and "silo mentality".

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